Meta Small Business Growth Academy

Become a part of the Meta Small Business Growth Academy

We are delighted to invite you to join the Meta Small Business Growth Academy, an interactive series of live training sessions which is designed to support the growth of small businesses like yours.

The programme will allow you to connect directly with leading experts at Meta and discover powerful ways to engage your customers at no cost. You’ll also hear real world examples of small businesses who have used our products and solutions to elevate their brand and drive impactful results.

We are aware that time is precious for small businesses and business owners so please note you can attend individual sessions depending on your availability.

Don’t miss out on the chance to become a part of the Meta Small Business Academy and embark on a growth journey with Meta.

Register now

Session Overview

Session 5

10am BST / 1:00pm GST / 11:00am CEST - 18th September

Drive Sales & Loyalty

This session will focus on how to apply optimization techniques and creative best practices and to ad campaigns that click to message. It also covers how to use automation tools to help create a positive messaging experience, how to improve performance with purchase optimization and how to access and apply relevant performance metrics in your reporting in Meta Ads Manager.

Duration: 1 hour

Session 1

10am BST / 1:00pm GST / 11:00 CEST - 22 September

Save time & improve campaign performance

This session will focus on how you can leverage AI in your campaigns using the Meta Advantage+ suite, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. This will allow you to determine which AI tools can save you time and improve the performance of your campaigns.

Duration: 1 hour

Session 1

10am BST / 1:00pm GST / 11:00 CEST - 22 September

Save time & improve campaign performance

This session will focus on how you can leverage AI in your campaigns using the Meta Advantage+ suite, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. This will allow you to determine which AI tools can save you time and improve the performance of your campaigns.

Duration: 1 hour

Session 2

10am BST / 1:00pm GST / 11:00 CEST - 25th September

Create engaging content that drives results

This session will allow you to learn more about Reels and the ways in which they can help you to grab attention and engage with your audience. We will also share creative best practices alongside real world examples which have driven business results.

Duration: 1 hour

Session 3

10:00am BST / 1:00pm GST / 11:00am CEST - 28th September

Measure your campaigns effectively

Website data is helpful for ad performance, and setting it up doesn't have to be complicated. This training explains what the Meta Pixel and Meta Conversions API are and why using both can help improve your results. You'll explore 3 integration paths (foundational, enriched and cross-channel) and get practical guidance for setting up your connection. This training is designed for advertisers looking to strengthen their website data setup, whether you're starting fresh or building on an existing integration.

Duration: 1 hour

Session 4

10:00am BST / 1:00pm GST / 11:00am CEST - 12th October

Generate High Quality Leads

In this session of the Meta Small Business Growth Academy will focus on the opportunity presented by business messaging and the ways in which our ads that click to WhatsApp can help you to drive sales and build relationships with your customers.

Duration: 1 hour

Session 5

2pm BST / 5:00pm GST / 3:00pm CEST - 19th October

Drive Sales & Loyalty

This session will focus on how to apply optimization techniques and creative best practices and to ad campaigns that click to message. It also covers how to use automation tools to help create a positive messaging experience, how to improve performance with purchase optimization and how to access and apply relevant performance metrics in your reporting in Meta Ads Manager.

Duration: 1 hour

Session 6

10:00 - 11:00 BST - 15th June 2026

Save time & improve campaign performance

This session will focus on how you can leverage AI in your campaigns using the Meta Advantage+ suite, including the end-to-end campaign solutions of Advantage+ sales, app and leads campaigns. This will allow you to determine which AI tools can save you time and improve the performance of your campaigns.

Session 7

14:00 - 15:00 BST - 24th June 2026

Measure your campaigns effectively

This session will allow you to learn more about the purpose, features and benefits of the Conversions API Gateway. We’ll also cover how to configure it and how you can use the Conversions API Gateway to start sharing marketing data and use ad personalization, optimisation and measurement across Meta technologies.

Register now

Become a part of the Meta Small Business Growth Academy

Register now

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